How do you integrate customer insight, financials, and operational feasibility into a single decision?

How do you integrate customer insight, financials, and operational feasibility into a single decision?

• A. Rely solely on executive intuition.
• B. Separate analysis for each domain and then summarize; no-go decisions rely on uncertainty.
• C. Use only financial projections.
• D. Use a structured framework: validate problem with customer insights, model financials, assess ops feasibility; make go/no-go decisions with a clear rationale.

Answer: (D)